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Posts Tagged: YouTube

Gettin’ Geeky #57: How to Create and Edit Video RIGHT FROM YouTube

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

November 19, 2011 | Filed Under Gettin Geeky Video | Leave a Comment

5 Tips for Using More Video in Your Organization

YouTube Nation

Our society has an insatiable apetite for video. It has grown steadily over the past 5 and a half years since the birth of YouTube. According to statistics compiled by Website Monitoring YouTube now exceeds 2 BILLION views per day and that people watch an average of 15 minutes of video per day. I might be one of those “average people” since I do tend to watch videos that come my way via blogs, Twitter, Facebook and, occasionally, through an email. If I add in the regular TED Talk videos that I watch, I can probably hit that average.

Kids pass around more and more videos on Facebook and now for the Holiday season 2010, we have Video Barbie getting in on the action~(I do find this somewhat creepy to think little girls will be walking around secretly filming others through Bab’s camera that is embedded into her back and the lens is in her chest.) They could have named her Stalker Barbie! Warning to parents: Pick up those toys in YOUR bedroom before you go to sleep!

Video, Barbie video, Gina Schreck, Technology trends

Stalker Barbie

YouTube is now the second largest search engine in the world, just behind its parent company…Google. That’s right, people will go to YouTube to find everything from how to install a new toilet or how to speak with a British accent to finding deep intellectual messages through cartoons like Charlie the Unicorn. So what does this have to do with business…besides EVERYTHING?

Take a look at some of these fun images from YouTube’s 5-year journey.

Businesses should be capitalizing on the fact that people are seeking information and learning from videos. With video equipment getting smaller and less expensive, there is no reason why you and your organization shouldn’t be tapping into this insatiable appetite for video consumption.

Here are my 5 tips for getting your community tuned in to your message:

Be Business Casual- When you over-produce or over-script a video, it feels like you are trying to sell us something. When you turn the camera on yourself and talk authentically, we connect with you. Look at some of the most successful videos on YouTube…they are not shot by a professional production team, they are simple and conversational. What tips can you share via video? What’s on your mind that can be turned into a video blog post? You don’t need a professional set or well written script. Jot some bullet points down and hit that record button.
Have Great Audio- There are many options now to boost the audio on many pocket video cams with bluetooth microphones and even the Flip Video has finally come out with an external mic port on their latest Ultra HD 8 GB. People will forgive bad video skills as long as they can hear you clearly. Don’t forget that while doing simple editing after, you can adjust and boost sound as well.

The Flip
Set a Fun Backdrop- Look behind you before you start filming. I have seen videos with bright windows behind the person which turns them into a silhouette, or worse I have seen videos with pictures or lamps behind the person, creating a comical mashup of the person and the object. Instead of sitting with a messy office behind you, create a simple but interesting backdrop that will enhance your video.
Get the Camcorders into the Hands of the Community and Co-Create- Remember, YOU don’t have to be the star of every video, or of any videos if you’d rather stay out of the spotlight. Put the cameras in the hands of your customers, your learners, your fans and let then tell the stories of your company. Within your organization start a series of WINK videos (What I Now Know) asking everyone from the executive teams to the star employees, “What are 2 or 3 things you know now that you wish you would have known when you started here?” Have your customers create a “Day in the Life of a CUSTOMER!” People love seeing themselves be silly on video. Create opportunities for participants to create content to use in a training program . Give teams the information they need and challenge them to create a fun, short (5 min in length) and content-packed video that will used to explain a new product roll-out to other teams or in a “Popcorn Learning Segment” in your next training program. Pop some popcorn and view the videos as a group with a debrief or quiz created by the same teams!
And….ACTION! Get STARTED! Don’t let the need for perfection paralyze you. Pick something easy to start with like 5 tips on a topic you have expertise in and just push that RECORD button! You will find ways to get more creative and better with each video you create.

Keep in mind that when you post a video on YouTube, every word you say is transcribed and those words become searchable through Google! Be strategic if you are wanting your videos to become viral or at least be found by a bigger audience! You can post your videos on your blog, website, or a series of video hosting sites (YouTube is only one), like Viddler, Blip.Tv, Vimeo and more.

I love to hear the creative uses people find to incorporate video into their marketing, their learning, or other informative uses for business. How else can we all get creative with simple pocket video? Let us know in the comment section and let’s learn something together!

Happy Filming!

Gina Schreck

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

November 7, 2010 | Filed Under Mobile Technology, Social Learning, Social Media, Video, YouTube | 1 Comment

Do Your Kids Have an Online Brand Already?

Gina Schreck, Social Media for Business, Social Reputation, Kids and Social Media, Technology speaker

What will the neighbors think?

When we grew up our parents worried about “What the neighbors will think” if we did anything stupid.

Today we have bigger things to worry about with our kids online. What will Google think is a better question to ask our kids. My kids are 14, 19, 26, & 28 and my older boys were already adults when MySpace really launched in 2004 (not saying they didn’t do stupid stuff at that age, it’s just I didn’t have to worry about their ONLINE reputation). But my two younger daughters, Taylor and Bailey, have been using social sites like Facebook, YouTube and even Twitter for at least two years now, and we have the Google discussion quite frequently.

Today’s youth have grown up social. They have their own YouTube channels and Facebook pages. Some, like my daughters, have Twitter accounts and already blog. They manage complex social circles and post photos of themselves and their friends EVERYWHERE. Their parents are also blogging about them, sharing embarrassing photos with others on Facebook and posting videos of little Johnny playing the tuba in the school play on YOUTUBE (usually not in a channel or set to private because mom and dad haven’t figured out how to do that). One study commissioned by security company AVG, found that 92% of infants have an online presence by the time they are TWO! Moms post sonograms and infant pics all over their networks.

In business we want to know where our name and our compay brand is being talked about, and we even have tools to find out. You can set up Google Alerts, and use services like Social Mention to send you notices when your name (or keywords) are mentioned in blogs, Twitter, Facebook, YouTube and other places. What about for your kids? Don’t be naive and assume they are not using any of these tools. If they are old enough to text message or type on a computer (approximately age 5 these days), they are creating tracks.

Remember a brand isn’t just about the information YOU put out there. It is what your customers and others say about you out there. When I say Walmart, what is the BRAND IMAGE you get? Low cost, cheap, yellow happy face-dude? When I say SUN CHIPS what is the BRAND IMAGE you get? LOUD BAG! When I say your kids’ names (aside from you being creeped out that I knew their name), what comes up in a Google search? What would a future employer or college admin office think of their brand? Google their names…with them sitting right next to you…so you can have these conversations. Don’t only check web results, but check images, video, etc.

The fear of having one’s kids show up in ANY Google search can send chills of fear down the spine of most parents and cause many to pull internet cables out of the house all together, but we can’t cripple our children by not allowing them to build a positive brand for themselves online either (after all your child just might become a gazillionaire for creating the next Facebook). NOW is the time to teach them about reputation management and a safe online presence. Learn about Facebook privacy settings together (Check out this Gettin’ Geeky episode about privacy settings I did with my youngest daughter- @Schrecklet ) and be sure photos are put into albums and locked down for appropriate viewing.

As you have these conversations with them, be sure to spend some time reflecting on how this also relates to you and your online reputation. If nothing shows up, what can you do to change that so positive posts and threads of your brilliance show up in searches? If you have a common name, what can you do to capitalize on your product or service brand? Perhaps starting that blog you’ve been talking about would give you enough regular Google tracks that you can rise to the top of your name search!

There is always great conversation around the differences or similarities between REPUTATION and BRAND, but with so many tools available to leave Google tracks around town or around the globe, we must be intentional to leave positive tracks and avoid any negative press. After all…what would your neighbor’s think?

Share with us how you keep your kids safe, while still allowing them to utilize the tools of their generation. If you don’t have children in this age category…LUCKY YOU! What advice would you give those of us who do (it is usually the child-free who give the best advice to parents )

As always, let me know if I, or the team here at Synapse can help you and your organization use today’s technology tools to build your business and manage your brand!

@GinaSchreck

Gina Schreck

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

October 8, 2010 | Filed Under Brand Management, Facebook, Gettin Geeky, Privacy, Social Media | 1 Comment

Why Create Your Own YouTube Channel?

YouTube is the second largest search engine in the world (just behind Google) and since over 85% of Americans watch videos on-line, you want to make sure you are taking advantage of this power-social marketing tool. Do you have tips you could provide via video? Can you teach something in 5 minutes? Don’t worry about the home-made look~ That’s the beauty of YouTube. Using a handheld video recorder or even a cell phone, you can record and upload tips and messages for your fans and have them all collected on your very own channel. You might be asking,”Why do I need a channel? Can’t I just upload my videos without setting up a channel?” Well yes you can , but if you’d like a central place to collect your videos and allow people to subscribe to any new video that is loaded, you need a channel! And besides, it is easy enough that you can be set up in under 15 minutes. Here are the 4 steps to set up your channel:

1. Log into YouTube or sign up if you have never done so. Click on the CREATE an ACCOUNT. If you have a Google account, you can use that same log in information without having to start over (Google owns YouTube).

Uploaded with plasq‘s Skitch!

2. Take some time to fill out your profile and tell folks about your business. You can add links back to your website, blog, Facebook page or anywhere else you’d like to point them. You can customize the colors and choose how you want your videos displayed.

Uploaded with plasq‘s Skitch!

3. The next step is to decide if you want everything shown to the world or if you will keep a playlist designated for family or private videos. Not only are YOUR videos highlighted here, but anytime you see a great video on YouTube you can save it in your playlists or mark it as FAVORITE which will be displayed on your channel.

Uploaded with plasq‘s Skitch!

4. The last step is to tell the world about your channel. Like Facebook or Twitter, your URL is the website with your username following: http://www.youtube.com/GinaSchreck From here you can link your videos to your website, your blog, your Facebook page and more! So what are you waiting for, get that camera rolling!

@GinaSchreck

May 16, 2010 | Filed Under Social Media, YouTube | Leave a Comment