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Posts Tagged: Innovation

A 12-Second Lesson on Why You Should Start Your Own Blog

Gina Schreck, social media for business, facebook for business, technology speaker

Don't Get Caught with Your Goods Inside

Today I got a notice that 12Seconds.tv was shutting down. If you had never used this service, it was basically Twitter on video. You created a short (well, 12-second) video message using your webcam or mobile phone and it went out to your friends. There were many people who spent a lot of time crafting and creating thousands of these short diddies and many people who created at least a few of them, and now… bye bye. They are allowing folks to download or pull their videos off of the 12Seconds.tv site until October 22. I had signed up for their service when they first launched 3 years ago but never actually used it (that’s probably what did them in! They would have had WAY more traffic had I just gotten on board!)

It is sad to see an innovative company close their doors but it is a good reminder to all of us who post great juicy nuggets of our content on Facebook, Twitter, YouTube and any other site other than our own… that your content is not your own unless it is on your own site. Sure you can post to Facebook and Twitter and every other social site in the universe, but let it also have a home on your blog. How many people thought there would never come a day when MySpace wasn’t king? Who can imagine a time when we wouldn’t be loading all of our treasured memories and content on Facebook? Your photos…your videos…your content. Be sure you have a back up plan just in case Mark Zuckerberg decides to pack it all up and move to Farmville!

Farewell 12Seconds.tv may you REST IN PEACE!

Gina Schreck

@GinaSchreck

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

October 4, 2010 | Filed Under Blogging, Brand Management, Facebook, Facebook PAGES, Gettin Geeky, Social Media, Technology, YouTube | Leave a Comment

Daily Time-Travel in Today’s School

Most kids put away their futuristic tools each morning and enter a time machine to go back to a past that is more and more unfamiliar and irrelevant to them. We call it school. They enter a classroom that looks much like the classrooms of yesteryear, to learn from teachers who are unfamiliar with the future tools or how they are used in the new digital landscape. Many parents of these same children avoid teaching them how to use the new tools out of fear, frustration and intimidation. Where will they go to prepare for their future? Who will lead them?

Wikis, blogs, Google docs, geo-tagging, social and mobile applications, are just a few of the tools that today’s kids use… outside the classroom. They find it odd that they’re told to look through old books for answers when Google has the latest information. They can’t talk with others in class about the answers to a test but as soon as they leave school they collaborate with a global team to solve more complex problems in a 3D immersive gaming environment.

Just do a Google search for “Layoffs in schools” to see that hundreds of thousands of teachers will lose their jobs this year and next. Sadly, many of the younger, tech-savvy teachers are first to go and many of the tenured teachers feel as is the digital divide has turned into a digital canyon that has them on the wrong side. These difficult times call for creative and radical solutions.

As Dorothy said, “We are not in Kansas anymore!” We have entered a new digital landscape that requires innovative thinking. We need to turn everything on its head to find creative solutions, such as reverse-mentoring, where students become the teacher, where teachers become coaches, applying tried wisdom to new problems. We need tools that blow the walls off of classrooms and take the students into environments that look more like the collaborative settings they enjoy when they leave school.

It’s time to ignite the desire for everyone to take action; to change what we know today as “school” and to become more innovative than ever before! We must seek new and creative ways to use more technology tools in our classrooms to prepare students for their future. We must all realize that he tools that built our past will not work to build our future. As learners, we must enter that time machine and go back to the future, where collaboration and teaming skills are critical.

If you had to start from scratch, what would you do different?

It’s about BIG learning! It’s about change. It’s about time!

@GinaSchreck

May 11, 2010 | Filed Under Education, Future, Social Learning, Technology | Leave a Comment

Fanning the Flames of Innovation

I had the pleasure of being interviewed on Tamara Kleinberg’s BlogTalkRadio show yesterday. We discussed the importance of maintaining that sense of adventure and exploration in order to keep the flames of innovation burning bright.

Here is the podcast from our 30-minute chat-let me know your thoughts!

April 1, 2010 | Filed Under Future, Second Life, Social Media, Virtual Worlds | Leave a Comment