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Posts Tagged: Gina Schreck

Happy Thanksgiving!

Thanksgiving, Gina Schreck, SynapseConnecting, Social Media Management

With Gratitude

To all of my wonderful readers, contributors and supporters who have become like an extended family~

I hope this Thanksgiving holiday your homes are filled with good food, loved ones, music, laughter and memories that will be cherished for years to come. This Thanksgiving I have so much to be thankful for. The support of a fabulous team here at SynapseConnecting, and client relationships that have blossomed into cherished friendships are upon my gratitude list!

Happy Thanksgiving!

Gina

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

November 24, 2011 | Filed Under Uncategorized | Leave a Comment

Gettin’ Geeky #57: How to Create and Edit Video RIGHT FROM YouTube

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

November 19, 2011 | Filed Under Gettin Geeky Video | Leave a Comment

Go Ask Your Father Became Go Ask Google, and Now, Go Ask Twitter

Growing up, if you wanted to know how far the sun was from the Earth you were told to either “Go ask your father” or maybe your family was fortunate enough to own that beautiful Encyclopedia Britannica set with the gold pages (Did your parents fall victim to the traveling encyclopedia salesmen?), and you were then told to “Go look it up.”

Google, Social Media for Business, Twitter for business, Social media management, Gina Schreck

The Family Treasure

When my kids came asking “How do heavy airplanes actually fly?” I replied, “Let’s Google it.” But today when I have questions that need answers FAST, like “What is the best wireless printer?” ”Who is using a great budgeting app?” or “What is the best Italian restaurant in Wichita, Kansas?” I ask my Twitter network. It is more reliable and easier to sift through than pages of EHOW or ANSWERS.YAHOO responses that are more like technical forums at times than simple answers. Sometimes the answers that come up are paid advertisements based on the keywords I have typed in and I don’t trust them.

I’ve seen quesitons from my social network asking serious parenting questions that used to be answered by calling Mom, but today we put more trust in our Facebook friends and Twitter followers than even our parents. Perhaps it’s kind of like “Polling the Audience” on Who Wants to Be a Millionaire, where we can ask a question to thousands and see which answer we like the best or how many people say the same thing.

Twitter for business, social media for business, social marketing, Gina Schreck

Go Ask Twitter!

I read a recent statistic that said only 14% of people trust advertisements versus 78% trusting peer recommendations! So if we are connecting to the right people, people we consider to be our peers, this is not only a powerful resource for us, but for organizations doing a great job building social relationships, it is a powerful marketing tool. Brands and organizations must be IN the communities, building relationships, sharing expertise and answering questions…not just selling!

So the question is, “How do you get in these social circles?” Well you can Google it, but I would bet you’d get a better response if you ask your Twitter and Facebook friends!

@GinaSchreck

Tech Head

May 23, 2011 | Filed Under Facebook, Facebook for Business, Marketing, Social Marketing, Social Media for Business, Twitter | Leave a Comment

Spring Cleaning on Your Social Sites: Tackling Twitter

In the last post, I gave you 7 things to do that would get that Facebook profile (and PAGE) tidy and shining like the top of the Chrysler building, and now we are going to focus on your messy, over-crowded, Twitter nest!

Spring Cleaning for Twitter, Unfollow Twitter, Social media clutter, Gina Schreck, Gina Shreck, Social media for business

Messy and Overcrowded Twitter Nest

People always ask me, “How do you manage conversations when you are following thousands of people?” Well, first of all, I don’t talk to them all at once. Sure we are all talking, but not necessarily to each other at the same time! When someone contacts me with a question or mentions me in a tweet, I reply. Not so difficult. Secondly, I use tools that help me filter the information that I want and need to read. I also use tools to cut the duds…many of them any way.

So take out the trimmers and get your gloves on, we’re going to do some more cleaning. Here are 4 tips to get that nest in order!

Turn off Twitter notifications that go to your email.
You have enough information coming at you via email, Facebook notifications, tweets, LinkedIn mail, and voicemail, you don’t need duplicate messages to clean out. When you first set up your Twitter account you may have wanted to know when someone new was following you or when someone sent you a direct message, but if you are now connected with hundreds…or thousands, you should be using a tool to manage your Twitter stream and you are checking in regularly (like email) so you can turn those notifications off! Go to your SETTINGS (upper right corner of screen) and select NOTIFICATIONS. I leave all of them UNCHECKED.
Revisit your profile photo and bio.
Since we are tidying up, let’s make sure your profile still suits you. I see so many poorly written bios that I am surprised anyone connects with them at all. Get creative, show some personality, use at least one of your keywords and DON’T SPEAK IN 3rd PERSON! Gina doesn’t like that, and neither does anyone else. It’s just weird to write “Gina is a social media enthusiast.” Okay, I will get off the soap box on that one. Do you need to update your profile picture or crop it so people can see it. There are many tips to create a great social media headshot that I got from professional photographer and marketing genius, Neil McKenzie, during a recent photo shoot. I’m sure you find some nuggets there.
Create Lists
When you feel overwhelmed by the amount of content that is coming through, know that information overload is simply, filter failure. Filtering content is critical on Twitter because of the sheer number of tweets per second that go out. Just because you are connected to someone on twitter doesn’t mean you will read everything they post. Just like creating LISTS on Facebook becomes an important time saving tool, LISTS on TWITTER are even more important! To keep your nest tidy, you want to think about the type of information you want to put into it. There might be specific people that you want to read updates from, and there might be certain topics or keywords that you want to read, regardless of who tweets them out. To group specific people you will need to create a few lists. Go to your PROFILE page, in the left column, right below your picture you will see a LISTS link. Start creating. Some ideas might be BUSINESS FAVORITES, NEWS SOURCES, FUN TWEETS, or FRIENDS. Now when you follow someone or discover someone is really interesting, put them in a list by going to their profile and, just to the right of the FOLLOW button, select the list icon to add them in. You can also do this right from one of your third party tools like TweetDeck, Hootsuite, or others, if you are using one.The beauty in your lists comes when you are using a third party tool such as Hootsuite or Tweetdeck (can you tell that I highly recommend you do this?). These tools allow you to not only post your content to multiple platforms, such as LinkedIn, Facebook, Foursquare, Twitter and more, but you can FILTER your content here. Create a column for each of your lists and you will pull from the Twitter stream that content you don’t want to miss. You can also create a column from a keyword so you can monitor who is talking about a specific topic.
Unfollowing the deadheads! Well not the GRATEFUL ones, but the non-conversationalist ones!
Deadheads...but Grateful!

The goal for most of us when we follow someone interesting, is that they will follow us back and engage in conversation. After a while it is good to see who has left the Twitterverse, who has not followed you back or who dropped you from their list of people they follow. Some may think this is strickly an ego move, to unfollow people who are not following you back, but it’s one way to keep your Twitter stream less cluttered.I like two tools to clean the nest out, ManageFlitter and JustUnfollow. ManageFlitter is great because it allows you to see several categories: who is not following you, who has not tweeted in months, who never loaded a profile picture (usually indicating a spammer or someone who never really got going on Twitter), who over-tweets (Okay so I might show up on that list) and more. JustUnfollow doesn’t break down all of those categories. It shows you the people you are following that are not following you back and it also shows you who is following you that you have ignored…I mean… that you have chosen not to follow back. I certainly don’t follow every person back that follows me. If they are an obvious spam account, porn account or those weird accounts that are following a thousand people but they never tweet, why would you follow them? I like JustUnfollow for its clean and simple look and function. Call me simple.

If you use one of these two services at least every couple months, your account should stay nice and tidy.

I think our major cleaning here is finished, but you might not want to remove the gloves and put away the cleaning products just yet. You have spent so much time tidying your Facebook and Twitter accounts, that your house can probably use your attention! Good luck.

If we can help you (with the social cleaning and organizing…you’re on your own for the house cleaning) in any way, don’t hesitate to give us a shout. Once all the cleaning fumes die down, we will be coherent again!

How to use Facebook for business, Social media for business, Gina Schreck, Gina shreck

@GinaSchreck Chief Duster

May 22, 2011 | Filed Under Social Media for Business, TweetDeck, Twitter | 3 Comments

Keep Your Facebook Posts on TOP of the Newsfeed: Understanding Edge Rank

Keep Your Content On Top

You spend a lot of time posting great content on Facebook only to check back the next day and find no one has LIKED or COMMENTED on them. Before you throw your hands up in defeat (or your computer out the window out of frustration), you need to understand a few things about Facebook’s ranking algorithm. You may be familiar with Search Engine Optimization, even if it is some mysterious and elusive target that Google continues to move making it harder for anyone to truly figure out. Now we need to begin to understand the mysterious science of NEWSFEED OPTIMIZATION, otherwise called EDGE RANK.

Basically, Facebook ranks each of your posts and gives it a score. If your score is higher than the score of the next person posting to the newsfeed of your fans, your post shows up above theirs. If you have a lower score or the lowest score in the group, well, you are basically invisible. Here are the 3 pieces to Facebook’s EDGE RANK:

AFFINITY SCORE:
Basically, you are getting points for being LIKEABLE! Facebook gives youpoints for the amount of interaction a particular person has with you.
LOL
It gets a bit confusing here, but if person A comments and likes my posts frequently and I engage back commenting chatting and LOLing together, my posts are going to get a higher score for person A. The same post going out to person B might get a lower score if he never comments or banters back and forth with me. That same post will show up in different positions on each fan’s newsfeed because of this AFFINITY SCORE.
CONTENT WEIGHT SCORE: The more others engage with your content the higher this score is…regardless of who comments or likes
Clickity Click
your post. So if I post something and 50 people like or comment on it, this score is higher and it can help even make up for the affinity score if that was low. So the more you can get folks to clickity click on that LIKE button, the better your score will be (I’ll share some ideas on how to do this on my next post!)
TIME DECAY SCORE: This one is simply how long ago you posted your brilliant content. You start out with a high time decay score and the more time passes, the lower your score gets…period! For this reason I recommend posting 2-3 times a day. Stagger the time to keep your Time Score from Decaying!

Edge rnak, time decay score, facebook for business, how to get higher edge rank

Time is Decaying

If you need help making sense of all of this or you want a business translator for this new social media language, we can help! Loads of great content on our Facebook Page, 4 week SchreckTeck Academy class beginning May 16th (for those wanting to build a social business) or fun videos, articles and past episodes of our Geeky Show SchreckTeck! Let us help you CONNECT to your world!