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Posts Tagged: Foursquare

Oh! The Places You’ll Go…with Four Square, Gowalla & More You Know

Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.

Your mobile in hand.
You’ll check in here and there.
Your friends NEED TO KNOW
Through Gowalla and Foursquare.

You earn badges and stickers that don’t mean a thing
Become Mayor of Whoville or maybe the King!

Ok, so I updated and tweaked Dr. Seuss just a bit, but I’m sure Dr. Seuss would have been the Mayor of Whoville and that cafe that serves Green Eggs and Ham! He was all about FUN and GAMES!

So what is all the buzz about “Geo-tagging” “Location-based apps” and “Check-Ins?” Is it just another Farmville-like game to waste the time of so-called adults? Perhaps, but if we take the time to EXPLORE and use our IMAGINATION a bit, we just might see a use… we just might see a fit! (OKAY, so it’s contagious!)

August 12, 2010 | Filed Under Geolocation, Mobile Technology, Social Learning, Social Media, Technology, Twitter | 5 Comments

5 Brand Management Tips to Be More Responsive in Your Social Community

I had a great stay at the W Hotel in San Francisco last week. I was there speaking at a conference and like I always do, I share my experience with my community through various social sites. I checked in using FourSquare, I added a glowing review on TripAdvisor, and of course I sent more than one tweet on Twitter about the cool “Chill Pods” and great food at the hotel.

Not a peep back from anyone at the W!

Now I certainly don’t post my comments about companies, good or bad, just to get a response from them, BUT when your organization has over 7 different accounts on Twitter and a Facebook Page set up, you would be wise to have SOMEONE listening!

The opposite happened this morning when I posted something on Twitter about checking out a social sharing site called GetGlue. within minutes Ami was in touch with me via email (she had to do a little work) with more information about their company. She said, “I just saw your tweets about GetGlue (thanks!) and wanted to reach out… let me know if I can get you anything else.”

Ami, is the business development director for Get Glue and SHE ROCKS! She was listening. She responded with more information (which I will use in an upcoming post on Social Sharing) which immediately moved their company up on my radar and I will be talking about her and Get Glue to others.

So how did she do it? How can your company be more responsive on Twitter and Facebook? Try these 5 Brand Management Tips:

Set up a Google Alert for your company name (be sure to include different spellings, multiple words in quotations, and with or without spaces to grab every post). I have one set for “Getting Geeky” as well as “Gettn’ Geeky.” Google will send you an email alert notifying you when someone talks about you, which you can receive as they occur, once a day or once a week. How long do you want to wait before you get that notification?
Set up an alert through Social Mention. Again set up an alert for your name spelled without spaces (example: Gina Schreck AND Ginaschreck; Synapse3Di AND Synapse 3D) to get those mentions.
Create a column on TweetDeck, Hootsuite or other third-party tool you may be (should be) using to monitor your brand on Twitter. Obviously if someone is referring to you with the @ symbol before the name (@GinaSchreck) it comes to your mentions column, but what if someone talks about you without using your Twitter handle? Have a column set for that.
Check in on your Facebook PAGE at least twice a day–morning and afternoon. Unfortunately you do not receive an email letting you know someone has posted a new comment on your PAGE. You have to go to the page, or watch via Hootsuite or other tools. Answer any question, thank people for their comment or address concerns promptly. If you are getting hundreds of comments per day, you can summarize a response to a string of comments, but let people know you are there to be of help and that you appreciate their engagement.
Lastly, MONITOR…hourly if necessary. Depending on the size of your organization, you need to be checking that Facebook PAGE, scanning Twitter Town for mentions and even conversations regarding your area of expertise or service, and like Ami, be ready to respond quickly! You never know, that quick response could just be the fuel for some great word of mouth advertising!

If you or your organization need help creating or managing your social presence, give us a holler…Im just a tweet away! @GinaSchreck

Gina Schreck

August 9, 2010 | Filed Under Brand Management, Facebook, Facebook PAGES, Geolocation, Social Media, Twitter | 1 Comment

Can Geolocation Tools Work for a Service Business?

Geolocation is HOT! FourSquare and Gowalla have us checking-in, earning badges, and ousting our friends for Mayorship at our local stops. These new tech games allow people to open the program and using GPS built into their phones they will see local businesses that are near by. If you are downtown Denver, for example, you might open up Gowalla or Foursquare and see that Wynkoop Brewery is 20 meters from where you are standing. When you get there you can “check in” and get points. After so many points at this location, you are crowned the Mayor of Wynkoop Brewery (probably not real great for your professional image, but…).

If you have a brick and mortar business you can immediately see how these so-called games can be of use. You allow people to find your location, encourage them to come back often and you collect some data to see habits of those who are checking in. Small businesses can create their own card-less loyalty programs by offering discounts to those that check in often, and “valuable prizes” going to the Mayors,” but what about those of us who have a service to sell. Are geolocation tools for those of us who have chosen to forego the brick and mortar model?

Here are some of my ideas: Let’s assume that, hypothetically, I am a technology enthusiast, I could check into the Apple store and give 2 tips for using the new iPad, or check in at Staples as I share a tip on buying a great USB headset for conducting Skype calls. If I am a professional organizer I could give tips on shredding documents as I check in at Office Max, or as I check in at The Container Store, I add a tip on organizing your office.

Maybe you are a freelance writer and you are providing tips for better copyrighting. Check in at your library, bookstores, or your favorite stationary store as you venture around town giving those tips for another dimension.

These tools can allow your community to tag along with you. To see all the places you go…well you may want to keep that Mayoral status down at the Pub to yourself.

@GinaSchreck

How else do you see Geolocation tools playing a role in your business as we serve a growing mobile nation? I would love to hear your thoughts.

April 24, 2010 | Filed Under Geolocation, Social Media, Technology | 3 Comments