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Posts Tagged: FAN PAGES


Keep Your Facebook Posts on TOP of the Newsfeed: Understanding Edge Rank

Facebook for Business, Affinity Score, Newsfeed on Facebook, Newsfeed Optimization, Edge Rank, Gina Schreck

Keep Your Content On Top

You spend a lot of time posting great content on Facebook only to check back the next day and find no one has LIKED or COMMENTED on them.  Before you throw your hands up in defeat (or your computer out the window out of frustration), you need to understand a few things about Facebook’s ranking algorithm.  You may be familiar with Search Engine Optimization, even if it is some mysterious and elusive target that Google continues to move making it harder for anyone to truly figure out.  Now we need to begin to understand the mysterious science of NEWSFEED OPTIMIZATION, otherwise called EDGE RANK.

Basically, Facebook ranks each of your posts and gives it a score.  If your score is higher than the score of the next person posting to the newsfeed of your fans, your post shows up above theirs.  If you have a lower score or the lowest score in the group, well, you are basically invisible.  Here are the 3 pieces to Facebook’s EDGE RANK:

  1. AFFINITY SCORE:
    Basically, you are getting points for being LIKEABLE!  Facebook gives youpoints for the amount of interaction a particular person has with you.
    facebook affinity score, Edge Rank, Facebook pages, Facebook for business, Gina Schreck

    LOL

    It gets a bit confusing here, but if person A comments and likes my posts frequently and I engage back commenting chatting and LOLing together, my posts are going to get a higher score for person A.  The same post going out to person B might get a lower score if he never comments or banters back and forth with me.  That same post will show up in different positions on each fan’s newsfeed because of this AFFINITY SCORE.
  2. CONTENT WEIGHT SCORE: The more others engage with your content the higher this score is…regardless of who comments or likes
    Edge Rank, Facebook for business, Gina Schreck, Social Media for business

    Clickity Click

    your post.  So if I post something and 50 people like or comment on it, this score is higher and it can help even make up for the affinity score if that was low.  So the more you can get folks to clickity click on that LIKE button, the better your score will be (I’ll share some ideas on how to do this on my next post!)

  3. TIME DECAY SCORE: This one is simply how long ago you posted your brilliant content.  You start out with a high time decay score and the more time passes, the lower your score gets…period!   For this reason I recommend posting 2-3 times a day.  Stagger the time to keep your Time Score from Decaying!

Edge rnak, time decay score, facebook for business, how to get higher edge rank

Time is Decaying

If you need help making sense of all of this or you want a business translator for this new social media language, we can help! Loads of great content on our Facebook Page, 4 week SchreckTeck Academy class beginning May 16th (for those wanting to build a social business) or fun videos, articles and past episodes of our Geeky Show SchreckTeck! Let us help you CONNECT to your world!

 

Gina Schreck, Social Media for business, Technology Enthusiast, social media management

@GinaSchreck

 

 

 

 

May 3, 2011 | Filed Under Facebook, Facebook for Business, Facebook PAGES, Social Media for Business | 4 Comments 

Facebook Depression Hits Teens! Don’t They Know It’s like Disneyland and Mickey Isn’t Real?

According to the official Journal of the American Academy of Pediatrics, more and more teens are suffering from what they are calling FACEBOOK DEPRESSION. This is a condition caused by teens comparing their lives to those of their “friends” on Facebook.  I am fascinated by this and wonder how many adults suffer from these same feelings.

Facebook, and any other social site, is a place for people to post all of the wonderful things about themselves and their lives (of course there are those few friends who post so much of their dirty laundry that we wonder what they were thinking!).  They are places where people put their best foot forward.  What we need to remember is they have ANOTHER FOOT!

When you go to Disneyland, everyone is smiling.  The janitor cheerfully points you in the direction of the bathrooms, even though he has been asked “Where are the restrooms?” 5,000 times in the past hour.  Even the ground is clean enough to eat off of…well okay that is a stretch, but after all, it’s called the MAGIC KINGDOM! A place where pumpkins deliver princesses to balls and mice bake cupcakes in little pink houses. Of course it seems grand…IT’S NOT REAL!

Facebook for Business, Facebook Depression

My Perfect Child & Husband Ready to Eat off of Streets

Just like Disneyland, Facebook Land is filled with ultra-white smiling faces (created using PicNik, a photo editing app) and beautiful children who sit quietly studying advanced calculus (probably a fake family picture found on Flickr), as all of your Facebook friends count their millions from online sales of their latest book… all acquired from that beautiful Facebook Business Page.

Instead of comparing our REAL lives to those vacation snapshots we read each day on Facebook, we should take a step back and look at all we have to be grateful for.  We have REAL friends who love taking pictures of us that we can NEVER share on Facebook.  We have a perfectly imperfect family that gets mad if we talk about them or tag them in any pictures, and we have lived a life filled with wonderful experiences, hurts, and successes, that now enables us to be BRILLIANT and GENEROUSLY share our knowledge and encouraging comments with others on the walls of their lives!

Now go use that airbrush and teeth whitening feature on PicNik, you want your photo to look good when Oprah calls for you to be on her show…broadcasting LIVE from Disneyland!

How to use Facebook for business, Social media for business, Gina Schreck

Head Mousekateer

Gina and her MAGICAL team of Mousekateers help individuals and organizations use today’s technology and social media tools to build that PERFECT business and manage a MAGICAL brand.  You can reach Gina on Twitter @GinaSchreck or her glass slipper phone 303-978-0887

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

March 30, 2011 | Filed Under Brand Management, Facebook, Facebook for Business, Facebook PAGES, Social Marketing, Social Media, Social Media for Business, SOCIAL SHARING | Leave a Comment 

Social Media for Business: Is Any Business Exempt?

social media for business, b2b social media, Facebook for business, Twitter for business, Gina Schreck, Social Media Management

LIKE Our Coffins

I am in gorgeous Naples, Florida speaking to a group of funeral home directors and owners about social media and the new world of marketing. I didnt exactly have 100% buy-in and a couple of them got their cables in a knot when I said, “If done RIGHT, every business can benefit from the use of social media….even the funeral industry.”

This is an industry that in the past has been run primarily by Mom and Pop, who inherited the business from their parents, who inherited it from their parents and for generations these folks have been involved in their communities. They visit the senior centers, play BINGO with the neighbors and volunteer at the annual health fair. They advertise in the Yellow Pages and personal referrals are their main source of new business. A good marketing strategy, unless your future customers are not going to the Senior centers or joining you at BINGO nights, and they thought the Yellow Pages were just for helping short dinner guests reach the table.

Now there is something a bit odd about a funeral home asking you to LIKE their Facebook Page, or discovering the Undertaker is following you on Twitter. But IF DONE RIGHT any business can benefit and build a successful online community to AUGMENT the physical or face-to-face relationships. Here are my 3 tips for DOING SOCIAL RIGHT:

  1. Keep your ideal community in mind and provide content they would find helpful and interesting. In the case of a funeral home, going beyond the obituaries and providing hospice or elder care resources and guidelines for writing a will or moving your parents home with you would be great engaging content. Join hospice care groups on LinkedIn and source great content from twitter. If you are pet sitter or a karate school owner, what content or resources would your community be looking for? Keep them in mind as you post content on your social sites.
  2. Blend the old with the new. You do not throw out the relationship-building activities that have been working for you, and you don’t ignore the new members who are busy connecting online. Be sure to add your social contact information on all traditional marketing pieces (brochures, business cards, presentation slides, stationary, thank you gifts and cards). Perhaps funeral homes can sponsor a SENIORS CONNECT class to have someone teach the seniors how to create a Facebook profile, so they can share recipes, oogle at grandbaby photos and write embarassing things on their kids’ walls. If you own an adventure vacation or promotional products company, what old marketing efforts can you apply a new social sheen to?
  3. Lastly, don’t take on too much too fast. Many businesses new to social media, think they must do it all and they create a blog, open an Twitter account, start inviting people to join their Facebook page, load an eight-year-old video clip onto YouTube, and jump into 25 groups on LinkedIn…the first week.  After spending 22 hours a day trying to keep up with it all, they start considering life as an Alpaca Rancher in the outer skirts of Montana.  Perhaps the first week, you create a Twitter account and find 10-20 people to connect with.  The second week you start searching on Twitter to find keywords being used on Twitter.  Afte a month, you might feel ready to take on setting up  a Facebook Page or joining ONE LinkedIn Group and exploring how to contribute to this knowledge group.  Plan on 30 minutes in the morning and 30 minutes in the afternoon.  As your online community grows, you can shift more and more time from one group to the other.

So whether your current customers are using social media to stay connected or Mabels BINGO nights, you would be wise to start embracing this new world, before your business ends up in the casket.

What business have you been most surprised to find on Twitter, Facebook, other social sites?

Gina Schreck, Social Media for business, Technology Enthusiast, social media management

@GinaSchreck

Gina and her team of Alpaca ranchers can help you take on those dreaded daily tasks of managing your social platforms…Just give us a shout!  303-978-0887 or Gina@Synapse3di.com

 

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

March 21, 2011 | Filed Under Facebook, Facebook for Business, Facebook PAGES, Social Marketing, Social Media, Social Media for Business, Twitter | 2 Comments 

Come Down Off the Ledge: Creating a Facebook Page for Your Business

Sure EVERYONE’S on Facebook.  Sure, it’s so easy even 10-year-olds know how to set up their account. (Legal disclaimer: The legal age to create a Facebook account is 13. Anyone creating a Facebook profile or business page, at any age, may experience feelings of depression, loss of appetite, increased appetite, severe weight loss, severe weight gain, or ingrown toe nails. Please consult a physician before attempting and stop immediately if thoughts of suicide persist.)

Then why is it when most people attempt to create a Facebook page for their business they threaten to throw themselves or their computers off a ledge?  Facebook does not make it easy to do.  So before you jump….into creating that business page on Facebook…take a look at these 4 easy steps!

Facebook for business, creating a facebook page, social media management

Curse You Facebook!

  1. Create a PERSONAL PROFILE if you do not already have one set up.  Whether you are going to use to share pictures with Aunt Mable, look up that long lost heart throb from 4th grade band class, or you’re going to do nothing at all with it, set it up.  You don’t have to post anything at all on it.  you don’t even need a picture of your FACE for this facebook step.  BUT, having a personal profile set up before you create your business page will allow you to be the administrator and you will receive some important information regarding the analytics of your page later.  So trust me on this one.  Just provide the required information as far as your email, real name etc, to create the profile.  I suggest using an email that you check regularly, incase there is important information regarding your account.  This email is not shown anywhere and you will not receive spam from Facebook.  It is legitimate.  Put REAL info in for best results. Skip the next steps where Facebook recommends friends for you to connect with. you can make your own friends when you are ready.  For now,  lets keep moving in hermit mode.
  2. CREATE YOUR BIZ PAGE. From your shell of a profile (or your regular Facebook page if you already have the personal profile set up), go up into the address bar and change the URL (internat address that starts with http://Facebook.com/) and replace all the letters and numbers that follow Facebook.com with the word “pages.”  So it reads, “http://facebook.com/pages”
    Discover Facebook Pages (5)
    Uploaded with Skitch!

    Once here, click on the CREATE A PAGE button on the upper right.

  3. ADD CONTENT. You are now IN BUSINESS! You can officially come off the ledge…at least for today.  Add photos, some helpful tips and questions for your community to engage with.  Load it up with great content before inviting people to join you.
  4. INVITE FANS! Now the work begins.  You must begin driving traffic here to engage with you and your business.  Be patient, it may take some time but you can invite people from your email list, add your Facebook URL (which the address of your business page–go to your page and copy that address from the bar.  After you have 25 fans, you can create a custom, or vanity URL for your Facebook Page which will make it easier for people to find it.)   Tell your Twitter followers about your new page and remember to mention it at least 2-3 times a week to get more people to come over and join you.  Keep the content fresh, relevant and FUN and the only place you will want to jump is right in the middle of the discussions going on!    Here is a video that will give you some tips on GETTING MORE FANS on YOUR FACEBOOK PAGE.

Have fun, and remember…it’s only Facebook!  There’s no need to JUMP!  If you need help we are just a shout away.  Contact Gina on Twitter, leave a plea for help right here in the comments (there are super heros lurking ready to help) or use that old rotary dial Blackberry — 303-978-0887.

Social Media management, Social media for business, Facebook Business Page, Gina Schreck

Gina Schreck

 

 

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

March 10, 2011 | Filed Under Facebook, Facebook for Business, Facebook PAGES, Social Marketing, Social Media, Social Media for Business | 1 Comment 

Reengaging Stalled Social Media Efforts: Get That Bus Rolling

Did you jump on the Social Media bus early, but still haven’t gained any traction or seen results? Perhaps you tried a few things but soon gave up and abandoned the whole thing.  Kind of like the kid’s song, “The wheels on the bus go round and round,” after a short while, it drove you INSANE and you ran screaming! (Okay, perhaps that was just me, AHHHHHHHHH, every time that song started up!)

abandoned social media, social media for business, getting started with social media

These Wheels AREN'T Going ROUND & ROUND

There are so many abandoned Facebook and Twitter pages from individuals and organizations who set up shop and couldn’t find the time or resources to manage it effectively.  Here are a few tips to help you start on the right track if you are new to this bus, or they will help you get that ol’ bus rolling again, if it is stalled out!

  1. RE-ENGAGE the community!  You’ve been dormant for a while.  You need to let the members know you are back in business under new management! Do this by replying to some of their tweets and Facebook posts. Make comments that let your community know you are listening and not just pumping out promotional posts.  Ask questions in your posts~ Seek engagement. If you are just starting out, don’t sit and wait for the engagement to happen.  Put a few interesting posts up and then go out and start the conversations!
  2. Lay out a CONTENT CALENDAR each month. What events will you promote? Are there any seasonal posts that you will make with Holidays coming up? (Check out the National Day of All Things Calendars) Do you have a product that you want to let people know about? Spread them out so you are not blasting your community with just promotions about YOU. Are there events coming up or book launches that are by others who compliment your services but equally benefit your audience?  Put those on the calendar.
    Social media for business, TWitter, Facebook, social media management

    HELLO!

    Sprinkle in lots of tips by you that will be helpful for your community.  Give away great content and people will start to get on the bus!

  3. MAKE A POINT TO POST at least once in the morning and once in the afternoon (2 times a day minimum on Facebook) and perhaps push yourself to post 3 or 4 times a day on Twitter.  Put this on your regular TODO list if you must! Use your smart phone to post on the go and load photos when possible –people love to SEE what you are talking about.  Hire someone to do this for you if you don’t have the time.  If you use your content calendar, it should at least keep you focused, but be sure to add in relevant comments to current happenings and how they relate to your business.  Don’t forget to reply, comment or LIKE comments by others.  Don’t just be a megaphone.*SIDE NOTE* Yes you can use a scheduler (on TweetDeck, Hootsuite or many other third-party tools) HOWEVER, I caution people, when scheduling posts, remember, you may get people who ask you a question regarding the post.  Like most prize give-aways…YOU MUST BE PRESENT TO WIN!
  4. KEEP IT PERSONAL! Even if outsourcing your social media, make sure you remember you are speaking to PEOPLE, not computers.  Post with personality.  Let  your companies culture shine through.
  5. BE CONSISTENT! Like any form of sales, you can’t send one postcard and expect results.  You can’t make one phone call and have a great relationship with someone.  Be consistent, post and converse regularly.  Start with 15-30 minutes in the morning and again 15-30 minutes in the afternoon.  As your bus fills up and the conversations get going, you may need to spend more time or bring on another driver to help you keep this bus going 24/7!  But soon you will all be singing “The Wheels on the Bus Go Round and Round ALL THROUGH THE TOWN!”  Ahhhhhhhhhhh
    social media management, community manager, social media for business, twitter for business, facebook for business

    WEEEEEEEEE!

Want regular Social Media Management Tips? Join us in Geeky Town on our Facebook Page! Gina and her HAPPY team can help you get started or keep your bus running smoothly ALL THROUGH THE TOWN!  Just ask~

Gina Schreck, Technology Speaker, Social Media for Business, Tech enthusiast, social media management

The Bus Driver



Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

March 5, 2011 | Filed Under Brand Management, Facebook, Facebook PAGES, Social Marketing, Social Media, Twitter | 3 Comments 

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