Gettin Geeky Episode #43 Is it as good as Peanut Butter & Chocolate?

Gettin Geeky Episode #43 Adding Twitter to LinkedIn…Is it as good as Peanut Butter & Chocolate?

LinkedIn can now post your tweets but is it always good to mix the two? This episode explains how to add Twitter to your LinkedIn and then shows how to manage the two.

@GinaSchreck

November 19, 2010 | Filed Under Gettin Geeky, Gettin Geeky Video, LinkedIn, Twitter, Video | Leave a Comment

Gettin’ Geeky Episode #11 Useless Twitter? New Apps on LinkedIn and COFFEE

Gettin’ Geeky Episode #11 Useless Twitter? New Apps on LinkedIn and COFFEE

In this episode Gina answers the question, “Is Twitter uselss or priceless?” that Gina shares 3 new aps for LinkedIn. But most important she shares some great coffee from her BEST BEST BEST friend (and supplier of coffee) Molly Cox!

@GinaSchreck

November 19, 2010 | Filed Under Gettin Geeky, Gettin Geeky Video, LinkedIn, Twitter, Video | Leave a Comment

Sexy Social Media Secrets

You asked for it! I get requests all the time for a class or series that provide REAL answers to using Social Media strategically and practically. I am so excited to finally find the right experts to partner with to bring you the information you need.

Are you tired of hearing everyone say you need to use social media to help you build your business and manage your brand, but no one has shared these actual actionable strategies? You need strategies to avoid the social activities from consuming your time and more importantly, to convert your social contacts into paying customers and raving fans?

You’ve read that you must have a Facebook page, a Twitter account, be on LinkedIn, and – oh yeah – create a blog. You’ve done all that, but you don’t know if any of your efforts are working and all you see is your time flying out the window. It’s time to learn the Sexy Social Media Secrets to apply to your social activities and drive these “Friends,” “Followers,” “Connections,” and “Tribe Members” to your products and services.

This FOUR-PART SERIES will give you the tools and tips you need to start making all of the activity WORK FOR YOU! These are the secrets most people spend years trying to figure out. You are ready to fast track and be let in on the Sexy Social Media Secrets to connect, engage, and CONVERT!

This fully online event runs from October 26 through November 16. The GREAT news is that you can jump in at any time since we are recording each session for you to access over and over. We have spread the sessions out for easy implementation (and recorded for playback later) to fit your busy schedule.

Three of the top social media experts have come together to share their Sexy Social Media Secrets with you. In each session you will learn secrets to begin implementing immediately… practical and tactical! This isn’t about theory…it’s about RESULTS!

Who shouldn’t sign up for this program: Sexy Social Media Secrets is not about connecting you to thousands of other spammers just to boost your numbers on these social sites. Numbers might soothe the ego, but rarely result in sales. There are plenty of spammers and scammers in social networking who say they are experts but when you look at who they are connected with, 90% of them are what I call naked spammers! If that is the audience you are going after this is NOT the program for you.

Who SHOULD sign up NOW: If you are looking for authentic connections with people you can build relationships with, engage in conversations and offer products and services to, THIS IS THE PROGRAM FOR YOU! These 4 POWER-PACKED sessions are RESULTS-FOCUSED, ACTION-ORIENTED and PROVEN!

Here’s a glimpse of a few of the Sexy Social Media Secrets you will get when you sign up today:

Create an engagement and content strategy before you begin.
Create engaging pages that showcase your business as well as your personality.
Implement LinkedIn secrets to be found first in your niche
Use the perfect blend of personal and professional content to engage without sickening, inform without boring.
Host LIVE events on your social sites that create buzz and DOLLARS!!
Critical steps to successful blogging
The secret to finding hundreds of targeted buyers on Twitter (and it has nothing to do with directories)

Your SEXY SECRETS Speakers:

Gina Schreck

Gina Schreck doesn’t just talk about social media; she lives and breathes it. Recognized as an industry leader in the world of social technology tools, she brings a practical approach to building and engaging your community…that WORKS! She is the host of the popular web show Gettin’ Geeky where she shares practical tips and fun apps to help you build your business and manage your brand. Her success in this field has not come from connecting with thousands of naked spammers. Her success has come from the strategic application of the techniques she will teach you. These secrets get her business…PAID BUSINESS!

Viveka von Rosen

Viveka von Rosen is the LinkedIn Expert! Author of Linked Into Business, she is a successful entrepreneur, nationally renowned LinkedIn trainer and expert, and respected social media speaker. As an early adopter of social media, she learned through her own experience how to create powerful social presences and engaging networks that get you found and get you business! Host of the weekly #LinkedInChat on Twitter, and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn, she is constantly learning, sharing and transferring social media skills and strategies to her tribe. Learn the latest Sexy tricks to “Make social media work for you.”

Trey Pennington

Trey Pennington uses technology, marketing, and stories to connect businesses with the people they seek to serve. Trained in marketing and education (MBA, MS in Education), Trey understands the value of story. He helps companies discover and develop their core story.

Trey leverages social media to connect with audiences around the world. HubSpot ranks his Facebook profile as one of the most influential in the world. They also routinely rank his Twitter profile in the top 0.01% of all profiles ranked.

SIGN UP NOW!

Not quite sure? Attend a FREE overview session on Tues Oct 19 and hear more about this DYNAMIC SERIES!

START TIMES 9am (PT) 10am (MT) 11am (CT) NOON (ET)

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

October 16, 2010 | Filed Under Blogging, EVENTS, Facebook, LinkedIn, Marketing, Social Media, Twitter | Leave a Comment

Don’t Make Me UNFRIEND You!

Unfriend, Facebook, Social Media for Business, Gina Schreck, Technology Speaker

Don't Make Me UNFRIEND You

In most relationships there is a honeymoon phase, where we learn about each other, we are more tolerant of idiosyncrasies and we even see the best in each other…until you get on Facebook! We are hyperconnected through Facebook, Twitter, LinkedIn and other sites with so many people that we don’t have time or patience to go through this honeymoon phase in so many relationships.

Plus people tend to expose their bad behaviors on social sites perhaps more than they would in person. They post inappropriate pictures, spray paint farm animals all over our walls, tell the world things that only a close friend should know and talk non-stop without coming up for air to allow others to chime in.

“Researchers spend a lot of time examining how people form friendships online but little is known about how these relationships end,” said a PhD student at CU Denver’s Business School, Christopher Sibona, who used Twitter to survey more than 1500 Facebook members. He found that 57% of people will UNFRIEND because of poor online behavior, while almost 27% of folks get UNFRIENDED due to offline behavior.

His study revealed these top 3 reasons people get UNFRIENDED:

1. Frequent UNINTERESTING posts
2. Polarizing POLITICAL or RELIGIOUS views posted
3. Inappropriate, CRUDE or RACIST posts

While this study was about so-called friends calling it quits, what does it teach those of us using these tools for business?

1. You are always “ON.” Your behavior online and off is part of your brand 24/7, so BEHAVE and play nice out there.

2. Be strategic with what you post. Am I posting content my community would be interested in? Is it helpful or is it just me entertaining myself? (I am guilty of engaging in a clever-fest occasionally and it is darn entertaining to me!)

3. Use LISTS on Facebook to send specific posts that may be more personal or politically slanted, to those that would be interested in that information. Always keep your community in mind.

What are some of the reasons YOU have UNFRIENDED someone? How are you keeping your personal and professional worlds from colliding?

Let us help you set those social goals, clarify your online strategy and be FRIENDED more often!

@GinaSchreck

Gina Schreck

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

October 6, 2010 | Filed Under Brand Management, Facebook, Facebook PAGES, Gettin Geeky, LinkedIn, Social Media, Twitter | Leave a Comment

SOMETHINGS GOTTA GIVE: Making time for social media

Time for social media, social media for business, making time for social media, social media training

Time Squeeze

Yesterday someone sent me a question that really got me thinking. It doesn’t take much to send my brain off on a 2-hour tangent, but this was a question we all struggle with. Her comment and question was this:

“I am marginally involved in social media, but, like most of us these days, I’m so busy taking care of the “have-to’s” that there is little time to devote to keeping things current on Facebook and LinkedIn. I recognize, however, that I always manage to make time for the really important things. How important is social media? “

Now I am no life coach or productivity expert (that made me laugh just typing it!) but when it comes to prioritizing activities around social media here are some questions you must FIRST ask yourself:

What are my goals? What am I trying to achieve in my work and personal life (if they are separate?)
What activities must I be engaged in to get me to these goals? If your goal is to move into a leadership position (which hers was) then personal and professional development are essential activities. If your goal is to start your own business, then networking, learning to market and sell become essential. So we must first identify the activities.
NOW- what are the best ways to perform these activities? What tools can I use to do these activities better, faster, BIGGER? If your goal is to learn management skills, take a class, but also find and connect with other top leading managers and leaders on Twitter to learn from the best (go beyond the book). Network with others in management classes on Facebook or LinkedIn to share knowledge and accelerate our learning. Through social media you can create your own mastermind group of experts where you can listen, ask questions, and grow faster than you could on your own. You are also putting your name and expertise out there creating more opportunities for yourself. My oldest daughter is a zoology major up at CSU and I have encouraged her to connect with and learn from others in her field on Twitter.
Lastly, what are those other “HAVE TO” activities that I am filling my day with and how can I re-prioritize or become more efficient while doing those?
If you are spending 2-3 hours attending meetings that are not productive…ask for agendas, call in instead of attending live, etc. If you are spending too much time on email, commit to becoming more efficient with that by creating rules and telling people to send you messages only when necessary- no FYI messages. And at home how are you spending your time? If you are spending time watching television at home, well then….. YOU HAVE TIME!

Social media tools are just that…TOOLS. They can help you perform some of these activities on a much bigger scale and less myopic than other activities (ie- going to Chamber lunches or Association meetings) (Yes, I am anticipating the hate mail on that comment), but the bottom line is you have to start with the end in mind. What are your goals and how can social media tools help you reach those goals?

I’d love to hear your thoughts on this~ What are YOU doing to make time for social media? Is it working for you?

Gina Schreck

Let us help you set those goals and find the right tools to get there FAST! We help organizations use today’s technology to connect in meaningful ways with their communities.

Gina Schreck
President & Chief Hooligan at Synapse 3Di

@GinaSchreck

October 2, 2010 | Filed Under Facebook, Facebook PAGES, Gettin Geeky, LinkedIn, Social Media, Technology, Twitter | 2 Comments