How Do I Get More People To LIKE My Facebook Page?
Welcome to My Facebook Page
This is the question that every Facebook Page Administrator has asked at one time or another…if not daily! How can I get more people to come over and LIKE my page? Some of you might even be wishing you would have gone against those stupid Facebook Terms of Service and set your business up as a personal profile so you could just go around clickity click, inviting everyone to be your FRIEND–BUT YOU CAN’T! Don’t do it. A business is NOT a person and you should not have things showing on a business page like “Where you went to school” or “In a relationship” or my favorite…”someone POKED you!”
A business page should be BUSINESS! You don’t want to see Suzi’s cousin’s baby pictures on your business wall because they tagged everyone in it. You don’t want invitations to join Mafia Wars on your business page. Let’s, instead, focus on how to get the RIGHT people over on your page!
Once you set up your page (Here is specific information on how to set up your page) it does take some work…okay, it takes regular work, to drive traffic over to your business page and get them spreading the word.
***Side Note*** Some ask “Why should I put effort into driving traffic to my Facebook page instead of my website?” First, there are more people “hanging out” on Facebook and it is easier for people to click over and check out your Facebook page, comment and share on items they like, than on most websites. Second, if your website is super interactive, allowing people to like and share pieces with their friends and community, then by all means, send them there! But if your website is an online brochure with little if any interactivity or places for your social consumer to interact…send them to your Facebook Page. ***Done with that rant***
WE LIKE YOUR PAGE!
Here are 5 things (and one BONUS tip) you can do to get more people to join your Facebook Business Page:
- Sign up for Twitter. That’s right, Twitter acts as a vehicle to engage a targeted audience in conversations about your and your business and then invite them in for viewing photos, more tips, deeper discussions, etc. On Twitter you can clickity-click and follow people just like you can on Facebook, but without having to ask their permission. Find and FOLLOW people who live in a specific zip code, city or other geographic region if that is important to your business. Find and FOLLOW people who are in the arts community if your business page is fitting for that group. The more targeted your Twitter followers are the greater the chance of them wanting to come over and LIKE your business page.
- Personally “Invite Friends” from your personal profile. Be careful on this one. Most people don’t respond to a blasted invite sent to them to join pages–since we receive so many. This method should be used to invite specific people you know well enough that they will respond when they see this invite. The INVITE FRIENDS link is to the right on your business page.
- Entice people through your personal Facebook status. This is more effective than the last method. On your personal profile, write a status update letting people know that your Page is OPEN FOR BUSINESS and tell them what benefits they will gain by “joining your community” there. Let them know that you will be sharing tips, and offers reserved for this new community. Be sure you have content loaded on your page before you send out this invitation! Post 4 or 5 updates ahead of time. Post this update on your Facebook profile 3 or 4 times in the first week (different days and times to capture the greatest number of eyeballs), 2-3 times the next couple weeks and then at LEAST once or twice a week after that. Don’t forget, when people are connected with 100 others, your posts can easily be overlooked if someone is not logging in right when your content is posted.
- Add your Facebook URL to your business cards, email signature lines and other traditional marketing items. Most people forget to integrate their marketing efforts–everything should cross pollinate.
- Ask people to SHARE and tell their friends. Sometimes we forget the obvious. Simply ask people to help you spread the word to others who might benefit from your information. At the bottom of some posts, remind people to SHARE this with your friends!
****BONUS**** Now for the BONUS tip most don’t know about. When you are on your business page, on the right column look for USE FACEBOOK AS YOUR PAGE. Click that link, which enables you to go and visit other pages on Facebook AS YOUR BUSINESS PAGE. Find pages that are complimentary to your own. If you are a Clothing store, find and LIKE designer’s pages, television shows like WHAT NOT TO WEAR, as well as your local chamber of commerce page, associations you belong to, charities you support. When you LIKE those pages, you can also like, comment and SHARE posts from them on your business page which leaves a link from your page on theirs and many businesses will reciprocate and promote what you are doing as well. Each day when you log into your Page, click that USE FACEBOOK AS… link and then when you select your HOME page link on the top right, it will show you posts from the businesses you have LIKED. Once you are finished you can click back to USE FACEBOOK AS YOURSELF and that home link takes you to your personal profile home base.
Chief Hooligan at SynapseConnecting
(I found this Gettin’ Geeky video deep in the vault from a couple years ago when we called these pages “FAN PAGES” but there are more tips in here that are still VERY relevant.)
Why is Facebook Sending Friend Posts In My Notifications?
STOP THE MADNESS
It’s beginning to look a lot like Christmas …. no not in the stores (although I wouldn’t be surprised if we don’t see decorations up already!), but on your Facebook account. You know the holidays are right around the corner when you start getting all that extra mail stuffed into your box…catalogs and promotional information, you didn’t sign up for and then extra information coming from the stores and businesses you do business with already.
When Facebook rolled out more changes last week, one of the results was an overly-stuffed, and annoying NOTIFICATIONS feature. When you added some of your friends to the new CLOSE FRIENDS LIST, it automatically started sending you their posts in your notifications, just in case you might miss the fact that Sue and her hubby ate at Outback Steakhouse last night!
So here is a quick run down on how to turn that feature off and allow your notifications to go back to the REALLY important things like Kevin tagging you in a very long note about his job search (ok, I really do have a heart in here. It is just squashed at the moment by the crowded notifications!):
- Go to your HOME link on your personal profile (the page you typically are sent to when first logging onto Facebook)
- Find your CLOSE FRIENDS LIST – it is in the left column under Favorites, apps and groups. You may even need to click on MORE to reveal CLOSE FRIENDS
- Click on the down arrow on the NOTIFICATIONS button in the upper right hand side of the screen (not on the individual person’s post
- Click OFF
- While you are here, you can add or remove folks from this list by clicking the drop down on MANAGE LIST
Ahhh don’t you feel better already? Now if only it was as easy to stop all unwanted email…
If we can help you manage the daily social media activities for your business, or just answer another burning question, let me know! Be sure to check out our “Gettin’Geeky” Facebook Page for tips and tools to use technology for your business!
Chief Hooligan at SynapseConnecting
Go Beyond the Post: How to Get More Facebook Page LIKES
After setting up your new Facebook Page, you invite friends, you tell everyone you meet and you even ask strangers and enemies to come and LIKE your page. What else can you do to proactively engage new fans to grow this community? This short Gettin’ Geeky video will give you a MUST DO tip to get you GROWING!
If you would like help with your daily social management activities, contact the FABULOUS team at SynapseConnecting! We’re here to answer questions, give you tip or take the whole shebang off your plate! Meet our team, or contact us now.
Chief Hooligan at SynapseConnecting
Go Ask Your Father Became Go Ask Google, and Now, Go Ask Twitter
Growing up, if you wanted to know how far the sun was from the Earth you were told to either “Go ask your father” or maybe your family was fortunate enough to own that beautiful Encyclopedia Britannica set with the gold pages (Did your parents fall victim to the traveling encyclopedia salesmen?), and you were then told to “Go look it up.”
The Family Treasure
When my kids came asking “How do heavy airplanes actually fly?” I replied, “Let’s Google it.” But today when I have questions that need answers FAST, like “What is the best wireless printer?” ”Who is using a great budgeting app?” or “What is the best Italian restaurant in Wichita, Kansas?” I ask my Twitter network. It is more reliable and easier to sift through than pages of EHOW or ANSWERS.YAHOO responses that are more like technical forums at times than simple answers. Sometimes the answers that come up are paid advertisements based on the keywords I have typed in and I don’t trust them.
I’ve seen quesitons from my social network asking serious parenting questions that used to be answered by calling Mom, but today we put more trust in our Facebook friends and Twitter followers than even our parents. Perhaps it’s kind of like “Polling the Audience” on Who Wants to Be a Millionaire, where we can ask a question to thousands and see which answer we like the best or how many people say the same thing.
Go Ask Twitter!
I read a recent statistic that said only 14% of people trust advertisements versus 78% trusting peer recommendations! So if we are connecting to the right people, people we consider to be our peers, this is not only a powerful resource for us, but for organizations doing a great job building social relationships, it is a powerful marketing tool. Brands and organizations must be IN the communities, building relationships, sharing expertise and answering questions…not just selling!
So the question is, “How do you get in these social circles?” Well you can Google it, but I would bet you’d get a better response if you ask your Twitter and Facebook friends!
@GinaSchreck
Tech Head
Spring Cleaning on Your Social Sites: FACEBOOK
It Is TIME!
Last weekend I decided it was time to clean my office. Not just put away papers or bring coffee cups back into the kitchen, which I also did, but I mean, unplug every device and reroute plugs, shred stacks of old bills, dust under and around printers kind of cleaning. I had so many cords woven under and around my desk, I was sure there would soon be a fire (at least I wouldn’t have to shred or file the paper!) I had old files and empty binders that I was saving “just in case” that need for a used ugly, white binder would come up. I had sticky notes that would have sent shivers down any professional organizers back piled up “to read later.”
I had been putting this off, but lately found that it was taking me longer to find things, and I was always trying to guess which plug I could safely unplug so I could fit in one more gadget! Spending a couple hours cleaning can save you multiple hours of time. This same principal applies to our social media platforms. Let’s tackle one at a time, as not to overwhelm you. Here are 7 tips to help you be more efficient and much more effective with your Facebook account.
Let's Get Cleaning
Cleaning Your Facebook Profile
- Go through Facebook contacts and put into lists (clean out unused Lists).
Simply go up to ACCOUNT and EDIT FRIENDS (yea-too bad we can’t do this in real life!). Now you can CREATE A LIST or EDIT CURENT LISTS. You can send content out to specific lists and most importantly, you can read updates JUST from a specific list when your time is limited–so create your lists accordingly. - Unfriend people you never communicate with or that you do not know...It’s time.
Yes, most of us have been guilty of “friending” someone just because we had 500 people in common with them, but if you have not engaged in conversation or learned anything new about the person…it’s time to break it off! Go to their profile and look for the UNFRIEND link under their profile picture. I know, some of you who are conflict avoiders will find this difficult, but it’s actually easier than sending a Dear John letter! - Pick your fab five photos for your wall.
Facebook showcases 5 of your most recently tagged or loaded pictures on the top of your profile page. Some Facebook pages look like a random mess with photos of someone’s abdomen or the side of a building that you can’t make out. Start by clearing out the UNDESIRABLES. Click on the tiny X in the upper right corner of the photo. It will ask you if you want to HIDE PHOTO–say YES. This does not delete the picture. It will still be in your photos tab or on the page of the person who tagged you in it, but it will not be displayed on your profile banner. Now YOU decide which 5 photos you want representing YOU. To keep those 5 up there, you will have to check regularly and HIDE any new tags that try and encroach on the space. - Remove apps you are not using.
This is both, good for cleaning up your page from looking like that of a 14 year old with quizzes and POKES all over it as well as for safety and security! Third-party apps are allowed to use the Facebook platform, but they are not necessarily governed by Facebooks privacy policies. Only use apps that you NEED and know are not malicious in nature. Many people recently got snagged by the SEE WHO CAN SEE YOUR PROFILE app that once you log into, takes all of your contacts and spams them. Zynga (makers of Farmville, Words with Friends and many other games) is a reputable company–annoying at times–but reputable. The random quizzes and guessing games may not be. Go up to ACCOUNT, then PRIVACY SETTINGS, scroll to the bottom to find APPS & WEBSITES. A list of apps that you have installed will display. Delete the apps you are not using. Here’s a Gettin’ Geeky video we did about kicking the Farmville apps to the curb (or any other for that matter). - Remove wall posts that are not serving your brand.
Similar to the quizzes and games, some people will post things on your wall that just don’t represent your brand well. You can remove any post or item that gets put on your profile. Simply click on the X that displays to the right of the post (you have to hover over there to see it appear) and delete. This is for your WALL not your HOME page. That page is news for your eyes only. Your WALL is what others see when they search for you. - File those Facebook photos and set privacy settings accordingly.
This can be time consuming but very important. Depending on the day and position of the planets, the easy method of moving photos on Facebook will work…. part of the time. When you load a photo from your mobile device the default file is called…MOBILE UPLOADS. Now to move them from MOBILE UPLOADS to a more organized filing system you have to either save them to your computer and then REUPLOAD into a file or occasionally it will work to OPEN THE PHOTO, refresh your browser, when the photo changes into the old Facebook view, look to the bottom for the EDIT PHOTO link which will allow you to MOVE it into another folder location! I have had this NOT work, more often than it WORKS! When you load photos from the UPLOAD tab on your PHOTOS link, you can decide where the photos should go. You can set privacy settings on each photo ALBUM separate, allowing you to have a FAMILY PHOTOs album that only FAMILY MEMBERS (in your LISTS) can see, CRAZY FRIENDS photos that only “those friends” can see. - Separate Personal and Business.
Lastly, if you have been using your Facebook profile for business and you struggle with keeping personal and professional lives separate, perhaps this is the time to launch that Business PAGE. Here is a post that explains the simple steps to get that going!
Now don’t you feel better? Sure it took some time, but you won’t sneeze as often when you open up your Facebook account and you might even find yourself saving so much time that you will be ready to do some cleaning around that Twitter nest! That post is next!
The tidy team at SynapseConnecting is always here to help you use today’s technology tools to build your business and manage your brand. Please let us know if we can help you in any way. We have loads of helpful content here on our website or you can give us a shout and we will bring our brooms and dusters to help you clean things up a bit!
@GinaSchreck Chief Duster
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