Are You Strategically Creating Google Tracks?

In business it takes effort and intentional activity to lead people to our doorsteps. It’s not just about having a great product or service. We all know of many brilliant people who have fabulous products sitting on the shelves or services that never get delivered. It’s about leading people to our doorstep with tracks that we have laid all over cyberspace.

Many people will write a great article and the only identifying markers on the article are the person’s name and e-mail address. Part of the difficulty comes from not knowing which tags or keywords to use to describe our businesses. There are thousands of people writing eloquent phrases like “Strategic Partnering” “Graphic Engineering” or “Change Agent,” but unfortunately the people who have money to spend are searching for “Business Building Coach” “Designing Great Marketing Material” and “Expert on Change.” Do you see how your tracks are not hitting the mark?

Once you create a list of keywords that you feel customers are actutally using to search for your product or service, you need to use those keywords as TAGS in everything you post. If you want to know some of the places you can lay your Google Tracks, take a tip or two from the Schrecklet in this Gettin’ Geeky episode!

Where do you lay Google tracks and which ones seem to lead the most people to your doorstep? Do tell….

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February 16, 2010 | Filed Under Facebook, Marketing, Social Media, Twitter

Comments

One Response to “Are You Strategically Creating Google Tracks?”

Maryam Kaur
on May 5th, 2010 7:46 am

I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.;,.